Growing up in a family of designers and garment makers, Aisha was immersed in fashion from the very beginning. Ateliers, fittings, and photoshoots weren’t just part of her environment — they were her world, where she discovered the magic of how a garment could move, transform, and make someone feel alive.

At fourteen, she moved alone to New York City, carrying both courage and a vision. Between the craftsmanship of Istanbul and the pulse of New York, Aisha shaped an idea of fashion that went beyond trends — one that spoke to femininity, romance, and freedom. She became fascinated with how a single dress could shift energy, ignite confidence, and turn a moment into a story.

From her earliest capsules of dresses, created with her family’s ateliers and photographed between New York and Istanbul, ALIVE was born. What began as a deeply personal pursuit has become a womenswear label defined by collections like Light, Lucky, Star Girl, and now Butterfly Effect — each a celebration of youth, freedom, and transformation, crafted for women who choose to step fully into their own aura.

THE SEQUINS

The shimmering sequins quickly became the brand’s signature, catching the light in motion and turning fleeting moments into something unforgettable.

ALIVE creates collections in close collaboration with family-run ateliers in Istanbul, each piece designed to embody youth, freedom, and effortless femininity.