Introduction

This Privacy Notice is designed to assist you in understanding how ALIVE New York City
(“ALIVE NYC LLC”, “we”, “us”, “our”) collects, uses, and safeguards the information you
provide us when you visit our website
https://www.alivenewyorkcity.com
(the “Site”), use the services we provide on the Site and in our stores (together, the “Services”).

This Notice also explains the choices you have regarding our use of your information. Any personal
information will be processed in compliance with current applicable laws on privacy and with any
specific local regulations applicable from time to time.

What Information We Collect

For the purposes of this Privacy Notice, personal information means information that identifies,
relates to, describes, is capable of being associated with, or could reasonably be linked, directly
or indirectly, with a particular consumer or household.

We collect the following categories and types of personal information:

• Identifiers (name, email, postal address, account name, birth date, phone number)
• Protected classifications (race, veteran status, disability status)
• Financial information (credit/debit card numbers, bank info, transaction records)
• Body size and style preferences
• Personal hobbies
• Commercial information (purchases, considered products, viewed products)
• Internet activity (IP address, browsing history, search history, click history)
• Equipment information (device type, OS)
• Location information (including GPS data)
• Inferences about preferences and characteristics

Collected automatically when you use our Site:

• Log data: IP address, browser, referring URLs, request details, timestamps.
• Cookie data: Cookies and similar tools for site functionality and tailored content.

Collected from third parties:

• Social media platforms (Instagram, Facebook, Twitter, Pinterest, YouTube)
• Social media reporting tools
• Identity verification checks

How We Use Your Information

We collect and process your personal information when you:

• Visit our Site: For analytics, advertising, and service improvement.
• Make a purchase: To process orders, communicate, prevent fraud, and personalize your experience.
• Contact us: To respond to inquiries, troubleshoot, and support.
• Create an account: To manage your account and preferences.
• Apply for employment: To evaluate your application.
• Sign up for marketing: To send newsletters and offers (consent-based).
• Join loyalty programs: To track eligibility and rewards.
• Maintain & improve our business: For usability, analytics, and benchmarking.

Legal bases: consent, performance of contract, or legitimate interest depending on context.

What Cookies We Use and Why

Cookies are small pieces of text stored in your browser. They help personalize your experience,
track usage, prevent fraud, and measure performance.

Types of cookies we use:

• Required: Security and session cookies.
• Functional: Device diagnostics, live chat, personalization.
• Analytics: Usage statistics and reporting.
• Marketing/Advertising: Personalized ads, campaign measurement.

We also use tools such as Facebook Pixel and Google Analytics.

How to Opt Out of Cookies

• Opt-out of behavioral ads via the Digital Advertising Alliance or Network Advertising Initiative.
• Use browser/device settings to block or delete cookies.
• Use Google Analytics Opt-out Browser Add-on.
• Manage Facebook Ads in your Facebook Ad Settings.

Note: blocking cookies may limit site functionality.

How We Share Your Personal Information

We may share information with:

• Advertising partners (for personalized ads)
• Our corporate family (subsidiaries/affiliates)
• Service providers (IT, email, delivery, analytics, payments)
• For corporate reorganizations (mergers, acquisitions, bankruptcy)
• For legal reasons (when required by law or to protect rights)
• With your consent (for specific uses)

In the past 12 months, we have disclosed information for business purposes and certain sharing may
be considered a “sale” under the California Consumer Privacy Act (CCPA).

How We Store and Protect Your Information

We use security measures to protect your data but cannot guarantee 100% security. Employees and
agents treat all data confidentially.

How Long We Keep Your Information

We retain your information until it is no longer needed for its purpose or until you request deletion. Some data is kept longer for:

• Fraud prevention
• Financial/legal compliance
• Security
• Communications history

Your Choices and Rights

• Marketing: Opt in/out anytime.
• California (CCPA): Rights to access, delete, opt-out, non-discrimination.
• Nevada: Right to opt-out of future sales.
• European Union (GDPR): Rights to access, rectify, erase, restrict, object, port data, and complain to authorities.

Requests: email info@alivenewyorkcity.com

Do Not Track

We do not support browser “Do Not Track” signals.

Children’s Privacy

This Site is not intended for individuals under 18. We do not knowingly collect data from children.

Changes to This Policy

We may update this Policy. The effective date will always be posted.

Contact Us

ALIVE NEW YORK CITY

18 WEST 33rd Street, Floor 2

New York, NY 10001 USA

Email: info@alivenewyorkcity.com

Last updated: August 17, 2025